A strap line clarifies exactly what you do; it quickly explains to your audience at a glance what you do. Helps your potential customer decide if they need your services or products and then if they want to do business with you.

A strap line is a short statement about your business and generally falls into one of four categories:

1. Benefit
2. Service/product
3. Customer
4. Idea

Benefit

This will tell potential customers why they should buy from you.

“Image Connect takes the pain out of successfully marketing your business”

Service or Product

This describes your product or service.