Autoresponders are perfect Tools for busy business people. In fact, set them up correctly and autoresponders can help you reply to your huge volume of email without even touching your computer.

What is an autoresponder?

An autoresponder is a type of computer program that automatically responds to your emails as they enter your computer inbox. People will receive an instant response from you, based on the rules you have set for each type of email.

How can you use an autoresponder?

Autoresponders can benefit you in a number of ways, depending on how you like to operate in business:

Using an email auto responder is one of the most effective and powerful Tools you have in communicating with your email list. Here's why:

The Costly Alternative

The ability to send a message to your readers virtually free of charge at any time is valuable in and of itself. Imagine sending a mailer out to 5,000 people, something my insurance agency recently did. It cost around $800 to print the color glossy mailers. On top of that, we paid for the envelopes, which was a minimal cost. In addition we paid postage of around $2,000. Total cost for our mailer was about $2,800, or 68 cents to reach each person.

Autoresponders are one of the most popular and useful Tools for doing business online.

The best way to use them and avoid accusations of sending 'spam' is to build in the kind of opt-in mailing list which starts with you asking people to fill in their details in your website's guestbook. That way, you know you are only sending your emails to people who want to receive them. That's also good because they will be warmed up to buy from you.