Banner advertising, if done appropriately, can work for anyone. You see more and more small online and offline businesses funneling banner traffic to their websites.

You have probably noticed, online banner ads vary in size and content. Although the common size is still 468 pixels wide and 60 pixels in depth.

Assuming that you already have a banner, can you purchase space at an affordable rate? Yes, especially in our present economy when many of the big guys are pulling back on their marketing budgets leaving an opportunity for smaller companies.

There are basically three programs to purchase banner advertising space: